Innovation Product
21 February 2024 2025-02-26 18:03Innovation Product
OUR INNOVATION
D ATHIRAH MAGIC RULER is an innovation tool specially created by our founder Puan Nur 'Athirah Razali. In addition, this ruler is also called the Magic Pattern Ruler. Specially created to make it easier for individuals to draw body patterns quickly and easily without confusing in terms of calculating formulas and using various tools. This product is made of high quality material and is more durable than the usual rulers available in the market. Individuals such as full-time housewives, fashion design students, and small-scale tailors can benefit from this ruler by improving production quality and generating additional income. The Magic Ruler is also suitable for use by People with Disabilities (OKU) and students in special education schools, especially children with slower learning abilities.
The company also offers Training Services such as workshops, coaching, and consulting to foster innovation and creativity among individuals or teams to ensure continued interest in skill development. Utilizing the advantages of innovative products to remain committed to community sustainability by focusing on creating a Social Enterprise called KREASI. This innovation has also managed to get
Intellectual Property Rights / Intellectual Property (IP) in MALAYSIA and INDONESIA.
Our Achievements
Awards & recognition from various agencies to our Innovation.


2024
Winner of the Social Entrepreneur Award Malaysian Commercialization Year 2024

2021-2022
Top 10 Finalist SAY ASPIRE 3rd Edition

2021
Champion of Pertandingan Inovasi Dan Rekacipta (IRC) 2021 - PERKESO

2019
Winner of Superb 2019 - TERAJU

2018
Gold Winner for Anugerah Harta Intelek Negara 2018 Kategori Reka Bentuk Perindustrian - MyIPO

2018
Appreciation Prize for Kategori Sektor Swasta - Anugerah Inovasi Negeri Selangor 2018

2016
Champion of Kategori Awam Pertandingan Cabaran Inovasi Inklusif 2016 - Yayasan Inovasi Malaysia