SO.LOKAL, which stands for Seni Orang Lokal (translated as "Local People's Art"), is a brand initiative designed to celebrate and promote locally crafted products. Created by KREASI, SO.LOKAL aims to highlight the talents and skills of local artisans and communities, giving them a platform to showcase their work. The name itself emphasizes the core value of the brand—supporting and elevating the craftsmanship of local people.

SO.LOKAL emphasizes products that are handmade or produced by local artisans. These items may include clothing, accessories, home goods, or other artisanal products that carry a sense of heritage and local culture. The initiative directly supports local communities by providing them with opportunities to market their goods. This creates a positive impact by empowering individuals and generating income for small-scale producers. By promoting locally made products, SO.LOKAL likely aims to support more sustainable practices. This can include reducing the carbon footprint associated with long-distance shipping and encouraging ethical production processes.

Since "Seni" translates to "art," the brand might also aim to preserve and promote traditional art forms and techniques that have been passed down through generations. This contributes to cultural preservation while creating modern products. By sourcing from local communities, SO.LOKAL can offer products that are distinct and rooted in local traditions. Each product carries the story of the person who made it, making it more than just a commercial item but a piece of local heritage.

As the creator of SO.LOKAL, KREASI serves as the driving force behind this brand. KREASI is likely focused on fostering creativity and collaboration within local communities, helping them turn their skills into profitable ventures. By creating SO.LOKAL, KREASI is not only helping to market these products but is also facilitating a wider understanding and appreciation of local craftsmanship.