The Malaysian Commercialization Year Summit (MCY Summit) 2024 is the premier platform for showcasing Malaysia’s cutting-edge technology and innovation, driving socio-economic development, and fostering global collaboration. MCY Summit 2024, with the theme “Leading the Regional Innovation” was inaugurated on 12th August 2024 by YAB Dato’ Seri Anwar Ibrahim, Prime Minister at the Kuala Lumpur Convention Center. This summit aims to accelerate and celebrate the commercialization of research, development and innovation (R&D&I) in Malaysia in an effort to drive the country towards becoming a regional leader in innovation.

D’Athirah Magic Ruler (DMR) by Superb Innovative Skills Sdn. Bhd. was one of the MCY Summit 2024 winner. D’Athirah Magic Ruler (DMR) was announce as the winner of the Social Entrepreneur Award MCY 2024 on the 12th August 2024 and the award was presented by our Prime Minister himself. This award was one of the biggest award that Superb Innovative Skills Sdn. Bhd. had received and it is a great milestone for D’Athirah Magic Ruler (DMR). Our founder, Mrs Nur ‘Athirah Razali as the creator of the D’Athirah Magic Ruler (DMR) was overwhelmed and thankful on that day as it is a great achievement for the her and for the company.

D’Athirah Magic Ruler (DMR) is an innovative pre-calculated dressmaking ruler that can produce a variety of clothing fashions and patterns without having to spend a lot of cost and time. This product gives confidence to the dressmaker without having to worry about understanding complicated and memorizing different pattern formulas. The product has a combination of multiple functions such as hip, curve, dart, shoulder, neck, waist length, waist, bust. You can simply follow the step by step instructions that are in alphabetical order. This block pattern ensures a perfect fit can be made in less than 20 minutes.

Day 2, 13th August 2024, D’Athirah Magic Ruler (DMR) has been chosen as a product launch by YB Dato’ Haji Mohammad Yusof Apdal, Deputy Minister of Science, Technology & Innovation (MOSTI) on the Closing Ceremony of MCY Summit 2024. It is a great achievement and honour for D’Athirah Magic Ruler (DMR) to be launch on that day.