Sidang Kemuncak Tahun Pengkomersialan Malaysia (Sidang Kemuncak MCY) 2024 serves as the premier platform for showcasing Malaysia’s cutting-edge technology and innovation, driving socio-economic development, and fostering global collaboration. On 12th August 2024, YAB Dato’ Seri Anwar Ibrahim, Prime Minister, inaugurated the summit at the Kuala Lumpur Convention Center under the theme “Leading the Regional Innovation.” Consequently, the summit aims to accelerate and celebrate the commercialization of research, development, and innovation (R&D&I) in Malaysia, thereby propelling the country towards becoming a regional leader in innovation.

Social Entrepreneur Award MCY 2024

D’Athirah Magic Ruler (DMR) by Superb Innovative Skills Sdn. Bhd. emerged as one of the MCY Summit 2024 winners. On 12th August 2024, D’Athirah Magic Ruler (DMR) received the Social Entrepreneur Award MCY 2024, presented by the Prime Minister himself. Consequently, this award marked one of the most significant achievements for Superb Innovative Skills Sdn. Bhd. and a major milestone for the DMR. Moreover, our founder, Mrs. Nur ‘Athirah Razali, the creator of the D’Athirah Magic Ruler (DMR), was overwhelmed and grateful on that day, recognizing it as a great achievement for herself and the company.

The D’Athirah Magic Ruler (DMR) innovatively simplifies dressmaking by enabling the creation of various clothing fashions and patterns quickly and cost-effectively. Additionally, this tool boosts dressmakers’ confidence, eliminating the need to understand complex pattern formulas. Furthermore, by combining multiple functions such as hip, curve, dart, shoulder, neck, waist length, waist, and bust measurements, the DMR is incredibly versatile. Moreover, by following the step-by-step, alphabetically ordered instructions, dressmakers can achieve a perfect fit in under 20 minutes.

D’Athirah Magic Ruler (DMR) Launching

On Day 2 of Malaysian Commercialization Year Summit 2024, 13th August 2024, YB Dato’ Haji Mohammad Yusof Apdal, Deputy Minister of Science, Technology & Innovation (MOSTI), chose D’Athirah Magic Ruler (DMR) for a product launch during the Closing Ceremony of the MCY Summit 2024. Consequently, this event marked a significant achievement and honor for D’Athirah Magic Ruler (DMR). Notably, the official launch on that prestigious day celebrated the remarkable milestone for the product.