SO.LOKAL, which stands for Seni Orang Lokal (translated as “Local People’s Art”), celebrates and promotes locally crafted products. KREASI created SO.LOKAL to highlight the talents and skills of local artisans and communities, giving them a platform to showcase their work. The name itself emphasizes the core value of the brand—supporting and elevating the craftsmanship of local people.

SO.LOKAL focuses on products handmade or produced by local artisans. These items may include clothing, accessories, home goods, and other artisanal products that carry a sense of heritage and local culture. The initiative directly supports local communities by providing them with opportunities to market their goods. This empowerment creates a positive impact by generating income for small-scale producers. Furthermore, by promoting locally made products, SO.LOKAL aims to support more sustainable practices, such as reducing the carbon footprint associated with long-distance shipping and encouraging ethical production processes.

Since “Seni” translates to “art,” the brand also aims to preserve and promote traditional art forms and techniques passed down through generations. This effort contributes to cultural preservation while creating modern products. By sourcing from local communities, SO.LOKAL offers products that are distinct and rooted in local traditions. Each product carries the story of the person who made it, making it more than just a commercial item but a piece of local heritage.

As the creator of SO.LOKAL, KREASI serves as the driving force behind this brand. KREASI focuses on fostering creativity and collaboration within local communities, helping them turn their skills into profitable ventures. By creating SO.LOKAL, KREASI not only markets these products but also facilitates a wider understanding and appreciation of local craftsmanship.